Most privacy notices are written to protect the company from the reader. This one is written to be read.
Valera’s rule is that we collect information about you only where doing so makes your experience better — measured from your side of it, not ours. If we can’t say what you get in return, we shouldn’t be holding it. This notice is where we show our working.
If anything here is unclear, or you think we’ve got something wrong, write to us at privacy@valera-padel.com. We would rather hear it
Effective [EFFECTIVE DATE]. Version 1.0.
1. Who we are
Valera Top Co Ltd. (company number 17224104), registered at 4 & 5, The Cedars Apex, 12 Old Ipswich Rd, Colchester CO7 7QR, is the controller of the personal information described here.
Contact us about anything in this notice at privacy@valera-padel.com.
We are registered with the UK Information Commissioner’s Office under [ICO REGISTRATION].
2. What we collect, why, and what you get for it
Everything we do with personal information is listed here. If an activity isn’t on this list, we’re not doing it.
2.1 The Valera email
What we collect: your email address; your name if you give it; where you signed up; the date and time you signed up and the wording you agreed to; whether you open and click; and whether you’ve unsubscribed.
Why: to send you the weekly Valera email — padel intelligence, editorial and event news, and occasionally something we’re selling. We’ll always be clear which is which.
What you get: the email itself, which is the whole point. If it stops being worth your inbox space, leave in one click.
Our legal basis: your consent. You gave it by ticking the box and confirming from your inbox; you can take it back at any time, and taking it back is as easy as giving it was. Withdrawing doesn’t affect anything we did before you withdrew.
The boundary, stated plainly: we send you Valera’s own things only. We do not sell your address, we do not share it with other companies for their marketing, and we do not put you on anyone else’s list. That isn’t a promise about our current intentions — it’s a description of what this consent covers, and we’d have to come back and ask you before it could mean anything else.
How long we keep it: while you’re subscribed. If you stop opening our emails for 24 months we’ll delete or anonymise your record — a list of people who stopped reading isn’t a list of people who want to hear from us. If you unsubscribe, we keep a minimal record of your address and the date, permanently, and only so that we can make sure we never email you again. That record is the mechanism that honours your choice.
2.2 Buying from us
What we collect: your name, delivery and billing address, email address, and information about your order and payment. We don’t see or store your full card details — the payment is handled by our commerce platform and its payment providers.
Why: to sell you the thing, get it to you, and help if something goes wrong.
What you get: the order, reliable fulfilment, and someone to talk to about it.
Our legal basis: performing our contract with you. For keeping records of sales, our legal obligations under tax and accounting law.
Marketing to customers: when you buy from us we’ll offer you the chance to hear about similar Valera products, and you can decline at that moment or in any email afterwards. That’s a separate choice from the checkout itself and never a condition of buying.
How long we keep it: for as long as you’re a customer, and then for the period tax and company law require us to keep sale records.
3. Who else touches your information
We use a small number of companies to run Valera. They’re listed because you’re entitled to know where your information goes, not because the list is impressive.
Everyone on this list is bound by contract to use your information only as we instruct, keep it secure, and delete it when we’re done.
We do not sell your personal information, and we do not share it with anyone for their own marketing.
4. Where your information goes
Some of the companies above are based in, or store information in, the United States. Where that happens we rely on the UK and EU Data Privacy Framework where the provider is certified under it, and otherwise on standard contractual clauses — the UK’s International Data Transfer Agreement or the EU’s Standard Contractual Clauses — together with our own assessment of the risk of that transfer.
In plain terms: we don’t let your information travel anywhere unless there’s a legal mechanism holding the other end accountable, and we keep a second mechanism in reserve so that a change in the law is a paperwork problem for us rather than an interruption for you.
You can ask us for details of the safeguards for any specific transfer at privacy@valera-padel.com.
5. Your rights
Wherever you live, you can ask us to show you what we hold, correct anything wrong, delete it, stop or limit what we’re doing with it, hand it over in a portable form, object to processing justified by our legitimate interests, and withdraw consent at any time.
Write to privacy@valera-padel.com. We’ll respond within one month. If your request is complicated we may need longer, and if so we’ll tell you why within that first month rather than going quiet. We may need to check who you are before we act — the clock starts when we’ve been able to do that.
None of these requests costs anything, and asking will never affect how we treat you.
If you’re in the UK or EU/EEA
You also have the right to complain to a data protection regulator. In the UK that’s the Information Commissioner’s Office (ico.org.uk); in the EU/EEA it’s the supervisory authority where you live or work.
We’d ask you to come to us first — not to keep you from the regulator, but because we can usually fix it faster. See section 7. Going to us first is optional and you can go to the ICO at any point.
If you’re in the United States
Depending on your state you may have additional rights, including to know what we collect, to delete it, to correct it, and to opt out of the sale or sharing of personal information or of targeted advertising. We do not sell or share your personal information, and there is nothing to opt out of on that front. Exercise your other rights at privacy@valera-padel.com. We won’t discriminate against you for asking. We respond within 45 days where a state law sets that deadline.
For our email specifically: every message carries our postal address and a working unsubscribe. Unsubscribes take effect immediately, not within the ten business days the law allows us.
6. Keeping it safe
We use multi-factor authentication on the systems that hold personal information, restrict access to the people who need it, remove access when someone leaves, and keep enough monitoring to notice if something goes wrong. If a breach happens that puts you at risk, we’ll tell the regulator within 72 hours and we’ll tell you.
We won’t claim our security is perfect. Nobody’s is. What we will say is that it’s designed, reviewed on a schedule, and owned by a named person rather than by nobody.
7. If you’re unhappy
Tell us. Email privacy@valera-padel.com with what happened and what you’d like us to do.
We’ll acknowledge you within 30 days — usually within five working days — look into it properly, and tell you what we found and what we’re doing about it. You’ll be dealing with one of the founders, not a queue.
You can also complain to the Information Commissioner’s Office at any time, whether or not you’ve come to us first: ico.org.uk/make-a-complaint, or 0303 123 1113.
8. Children
Valera isn’t aimed at children and we don’t knowingly collect information from anyone under 18. If you think we have, tell us at privacy@valera-padel.com and we’ll delete it.
9. Cookies
Our cookie notice explains what we store on your device and how to change your choices. You can change your mind at any time from the link in the footer of every page.
10. Changes to this notice
If we change what we do with your information, we’ll change this notice, update the version and date, and — where the change matters to you — tell you directly rather than hoping you re-read the page. Previous versions are kept; ask us if you’d like to see one.
Version 1.0 · effective [EFFECTIVE DATE] · owner: Richard · next review: 12 months, or immediately on any material change.